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The Crisis: Controlled Workbook

Build a crisis management strategy for your communications team

You never want it to happen to your brand, but you need to prepare for it anyway. I’m talking about the crap hitting the fan.

Your communications team needs a solid crisis management strategy so that if you get hit, you can create a game plan and spring into action ASAP.

In this workbook, answer questions to help you build a strategy and prepare for a crisis.