You might think choosing the right influencers to work with is all about their popularity or audience size.
You’d be dead wrong.
For your influencer marketing campaign needs to accomplish goals and reach your target audience. Not even Taylor Swift’s popularity can do that, if she’s not relevant to your brand.
Read our guide now to make sure your next campaign hits all its targets.
What makes an influencer relevant to your brand
How to find the right influencers for each campaign
Why brand advocates are beneficial to your business
How to use tools to make everything easier