Ignoring influencer marketing in 2016 and beyond is just asking for failure. It's become essential to reaching new audiences quickly.
But where do you begin? Which influencers do you want to work with? What do you collaborate on together? Oh, and how can you make sure all this is actually working?
You could answer these questions yourself in less than one week.
This totally free ecourse lays out everything you need to know, in the order you need to know it, then tells you exactly what to do next.
First things first. You need to identify what you want to get out of influencer marketing and tie those to your overall marketing KPIs.
Next, you need to identify your ideal collaboration partners by building personas of who you should work with to help reach your goals.
Research your industry and its influencers, journalists, and leaders to create a list of your ideal targets for outreach.
Write a pitch template that sells your campaign and gives important information. Then prepare for influencer outreach.
It's finally time to start emailing influencers and bringing partners onto your marketing campaign!