As Sun Tzu said in The Art of War, you need to know your enemy. This applies to companies and marketing as well.
To outmarket your competition and win more customers, you need to keep up with the website, social, and PR content they're publishing and understand why they're doing it.
This guide will show you how to use monitoring to collect and analyze the information you need to do all that to make more strategic decisions for your business.
Download the ebook today to get started!