FREE REPORT

Instagram Engagement
Report 2023

Get your brand on top of the Instagram feed, thanks to thousands of data points, trends and insights collected from millions of Instagram posts.
Mention & Hubspot's world-famous Instagram Engagement Report is back for another edition - and this time expanded to cover even more global insights.
The 57 page report contains deep-driven analyses, showing global trends and insights, as well as additional localized insights for North America, the UK + Ireland, and the Asia Pacific regions.

Whether you're new to Instagram and building a social strategy from scratch, or simply looking for ways to improve your reach and engagement: the Instagram Engagement Report is made for you.
Uncover in the report
  • The State of Instagram in 2023:
    which users and industries are on top
  • Instagram Follower & Engagement Benchmarks:
    see how you stack up against the rest
  • How to Optimize Your Instagram Posts:
    we'll uncover which formats, caption length and hashtags to use to improve your chances of engagement
  • Tips to Time Your Posts Right:
    the best time and day to post, depending on your location
  • Engaging with a Global Audience:
    where Instagram users are based in the world and how engagement trends differ across regions
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