How to Develop Your Digital Content Strategy

Learn how to create a goal-orientated digital content strategy that adds brand value, and reaches new audiences


Public Relations Manager


Digital Content Strategist @Saatchi&Saatchi


Develop a goal-oriented digital
content strategy 


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For marketers, content opportunities are endless. But how do you prioritize your content, your channels, and ensure everything ladders up to the same outcome? The truth is what works for you, might not work for someone else.


Rachel Bloom, Digital Content Strategist at Saatchi & Saatchi is a seasoned expert, gaining experience at leading advertising and public relations agencies, such as Publicis and Edelman. She’s delivered strategic and successful digital campaigns for brands such as Chrysler, LG Canada, PayPal, Unilever, Walmart, and YUM!. In 2017, she was part of the Edelman account team that won a bronze Cannes Lion for HP Canada’s “In the Head of a Hacker.”


We'll be covering:

  • Measuring Success: How to identify your campaign objectives and align them with your business goal
  • Multi-Channel Strategy: How to leverage different channels within a campaign 
  • Driving Traffic: How to increase your organic reach and drive traffic to your content 
  • Influencer Relations: How to work with influencers to engage, share and create your content
  • Analyzing Metrics: What KPIs to look at to benchmark your success and improve your content  



Rachel will walk us through how to identify and connect with a target market, and share her tips on how to add value to your multi-channel projects. Whether your campaign is running across social media, on a blog, or even a digital ad - we’ve got tips and tricks to ensure you’re evaluating, refining and prioritizing your content to reach your KPIs.