We’ve all seen unknown brands go viral overnight after being praised by an influencer on social media. Naturally, all brands are looking for such endorsement.
Having said that, there’s more to influencer marketing than having influential people sharing your content with their audiences. If you want an influencer marketing partnership to be fruitful, you need to consider a couple of key factors based on what you’re trying to achieve and the characteristics and collaboration types you have in mind.
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