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Instagram Engagement
Report 2022
Optimize your Instagram marketing in 2022 with key data, trends and insights collected from analyzing 110+ million Instagram posts across the globe.
Mention & Hubspot's Instagram Engagement Report is back and it's bigger and better than ever.
We've analyzed 110+ million Instagram posts to uncover surprising global trends, with additional regional insights from North America and the UK. These metrics provide actionable insights to organizations of all sizes and types in order to better reach, interact with, and grow their Instagram audiences.
Uncover in the report
The State of Instagram in 2022:
which users and industries are on top
Instagram Follower & Engagement Benchmarks:
see how you stack up against the rest
How to Optimize Your Instagram Posts:
we'll uncover which formats, caption length and hashtags to use to improve your chances of engagement
Tips to Time Your Posts Right:
the best time and day to post, depending on your location
Engaging with a Global Audience:
where Instagram users are based in the world and how engagement trends differ across regions