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Definitive ​​Guide to Social Media Management for SaaS Businesses


As SaaS marketers and PR pros evolve within one of the most competitive and hostile markets there is, they need to master the use of social media not only to survive but also to thrive and outsmart their competitors.

We stepped back and looked at what successful SaaS marketers are doing right on social media.

In this guide, you’ll discover how the best SaaS businesses:

  • Use social media to better understand their market
  • Select the best social media platforms to reach their audience(s)
  • Leverage influencer marketing
  • Retain their customers and attract thousands of prospects
  • Use social media to learn from their competition
  • Use social media to cultivate their employer brand


“We’re monitoring our competition all over the world using dedicated keywords to have a better understanding of our market. We want to know what people are saying about them and what they find interesting about their services.”