Tuesday 6th December
13:30 Paris
12:30 London
07:30 NYC
12:30 London
07:30 NYC
Automate Your Full-Cycle Social Media Management
Francesca Chong, Head of Content @ Mention
Mention’s Social Media experts will show you how you can take advantage of automation to optimize every aspect of your social media management: from content research, to publishing and responding to your audience.
15:00 Paris
14:00 London
09:00 NYC
14:00 London
09:00 NYC
How to Foster an Automate-First Culture: Q&A Expert Panel
Anna Willems, Marketing Director @ Mention
Tarik Qahawish, Founder, CEO @ Localyser
Kevin Ho, General Manager @ Brax.io
Our experts share advice, experiences and knowledge on creating a culture of automation, encouraging teams both within and outside of marketing to automate their manual work. A must-attend for any marketing leader, CMO or CEO.
16:30 Paris
15:30 London
10:30 NYC
15:30 London
10:30 NYC
Marketing Report Automation: Best Practices from 1,000 Agencies and In-house Marketers
Mile Zivkovic, Head of Content @ Whatagraph
What you automate in your marketing reports makes all the difference. Based on insights from more than 1,000 marketers, we’ll show you how to automate your marketing reports, saving time and impressing your clients or management in the process.
18:00 Paris
17:00 London
12:00 NYC
17:00 London
12:00 NYC
Online Reputation Management Automation
Tarik Qahawish, Founder, CEO @ Localyser
In this session, you will learn how to effectively take control of your online reputation and grow your store sales without additional headcount. A must-join if you are a growing multi-unit independent operator, managing several customer touchpoints has become inefficient.
Wednesday 7th December
13:30 Paris
12:30 London
07:30 NYC
12:30 London
07:30 NYC
How to Maximize eCommerce Store Profits via Automated Referral Programss
Jamilya Ashyrbaeva, Partner Marketing Manager @ ReferralCandy
Learn about using automated referral programs as a strategy to drive customer acquisition, retention and repeat purchases. Our referral marketing expert will share tips on how to choose the right incentives for your referral programs and examples of eCommerce merchants who have successfully used referral marketing to scale customer acquisition and incentivize customer retention.
15:00 Paris
14:00 London
09:00 NYC
14:00 London
09:00 NYC
Behavior & Data-Driven Marketing Automation Ideas
Dennis Zelada, CTO & Product Officer @ Wishpond
Learn with Dennis how to get the best from your Marketing Automation using the Wishpond tool. You will learn how to create workflows based on your customer data and behaviors.
16:30 Paris
15:30 London
10:30 NYC
15:30 London
10:30 NYC
Accelerate Growth through Marketing Automation Across the Customer Journey
Adam Tuttle, Director of Revenue Operations @ ActiveCampaign
Most people think about marketing automation as simply sending emails, but it can be so much more than that. Attendees will walk away from this session with innovative ways to use automations up and down the customer journey. Adam Tuttle will not only cover how to use automation to capture and nurture leads, but also how to use it to onboard new clients, gain repeat business, and ask for reviews and referrals.
18:00 Paris
17:00 London
12:00 NYC
17:00 London
12:00 NYC
To Automate, or Not to Automate? Q&A Expert Panel
Sri Sharma, Founder, CEO @ Increasingly
Marketing Max, Serial Entrepreneur & Growth Marketing Coach
Jamilya Ashyrbaeva, Partner Marketing Manager @ ReferralCandy
A discussion with our panel of experts on which marketing elements are best automated, and which ones are best left for manual optimization.
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