Using Social Listening to Gain Competitive Insights: Livestorm & Mention

For webinar software company Livestorm, they’ve incepted into an already competitive market with a lot of key players who have similar product features.

How does Livestorm ensure they stand out against the competition?

Livestorm is using Mention to track and benchmark against other webinar software companies, to gain insight into how they are marketing themselves, and which product features are highlighted as top selling points.  

Co-founder and CEO of Livestorm, Gilles Bertaux is no stranger to lead generation or marketing analytics. He knows the easiest way to out-market your competition and maintain an edge in your industry to is to monitor conversations online.

In this webinar, he will be sharing how and why monitoring for your brand and industry is part of Livestorm’s long-term digital strategy for business growth in an already saturated market.

In this live session, you'll learn:

• How Livestorm builds their brand awareness online
• How it helps them benchmarks competitors
• How they are measuring the impact of campaigns
• How they analyze their efforts before and after campaigns using reports

Remember that your brand doesn’t live in a silo - it sits within a big industry, inside an even bigger ecosystem of content. Now is the time to start monitoring to to gain unrivalled insights.