In the era of social media, brands have the opportunity to use incredible tools and mediums to communicate with their audience which can help them increase awareness and revenue. But social media also brought upon something that many brands often forget to take into account: giving up control of the conversation to their audiences. Social media has thus become the biggest resource of public reviews and customer rants about brands and products, which rarely end up well for brands. After all, isn’t the customer always right?
In this guide, you will learn how to: