Track your PR mentions, and monitor your competitors’, on social media and the web.
You can’t really tell how strong your brand is until you compare it against your competitor's. Their social media strategy, how they work with influencers, and their broader PR approach - they all show you where you stand in the industry, and how you can improve to win against the competition.
That's why we've partnered up with SimilarWeb to showcase the competitive analysis strategies PR and content experts use to stay ahead of their competitors.
Jessica is a Product Marketing Manager at SimilarWeb. SimilarWeb’s market intelligence solutions provide customers with insights into their digital market for any website or app across all industries worldwide. Businesses like Ebay, L’Oreal, Google and AirBnB, use SimilarWeb’s insights to understand, track and grow their market share.
Joei is Content Marketer at Mention, a media monitoring tool that allows companies to track, analyze, and engage with real-time conversations about their brands anywhere online.