How to Build a Data-driven Social Media Marketing Strategy

Track, prove, and improve your social media ROI

Joei Chan

Content Marketing Manager @Mention

Watch the Webinar


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Track the right KPIs to report, analyze, and improve your social media efforts.


Evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.


In this joint webinar with Kissmetrics, Joei Chan, Content Marketer at Mention, reveals how to choose and track the right metrics for better visibility and control over your social strategy and achieve remarkable results.


What you’ll learn :

  • Benefits of tracking social media data and key metrics
  • How to choose the best metrics that suit your goals
  • How to track and analyze them
  • The best tools to do this with
  • Specific strategies to improve on the metrics you’re tracking