What Your Company Needs to Know to Succeed on Instagram

Mention and Hubspot teamed up to analyze 48M+ Instagram posts to bring you the latest trends and best practices.


We pulled a ton of data to inform your 2019 Instagram best practices

Instagram is constantly changing. From algorithm updates to new best practices, it can be difficult to stay on top of everything that's coming out with this important social media platform. Luckily for us—we've got a ton of data. We partnered with marketing experts at


Hubspot to bring you the latest Instagram analytics. You'll learn how successful businesses are using the platform, and what you need to know to stay ahead in 2019.


We’ve collected a massive amount of social media data for this report.


Analyzing 48,065,694 Instagram posts and 306,278 of the top users we observed trends about engagement rates, hashtags, and other insights that matter to both brands and marketers. With this information at your fingertips, you'll be able to set the right course for your Instagram strategy in 2019.


Are you a notable SaaS marketing brand or agency that wants to partner with us to create content like this? Apply here.


You'll learn all about:

  • How to calculate your Instagram engagement rate
  • The types of content you should be posting
  • The latest Instagram data to inform your social strategy
  • When to tag Instagram users to increase your reach
  • Creating Instagram ads that build a following
  • How micro-influencers can grow your business


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