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The Full Media Monitoring Guide

for PR Agencies

Use monitoring to serve your clients better:

However, media monitoring tools are often seen as mere tracking tools, and thus underused in many agencies. 

Download this guide to learn:

  • Precise and comprehensive best practices of media monitoring tools
  • Key media monitoring strategies to implement in your agency
  • Definitions of key terms applied to the world of PR agencies


In this guide, you will learn that media monitoring can help set clients expectations, identify social influencers and bloggers, find new press opportunities, and help identify problems with your current PR campaign.